Opticard branding

Opticard, a loyalty and gift card provider, needed a fresh face to support its growing business. Through competitor analysis, we saw the prevalence of muted corporate blues and dull  templates and decided to go in an entirely different direction to shine in a sea of look-alikes. Going with a mark over just a type treatment for the logo instantly highlighted the core business, while color brought the industry to life. The same fun and animated approach was translated throughout all brand materials.