Hand in Hand integrated campaign

This integrated campaign was developed to announce Genius Handheld, the newest addition to Cayan’s Genius family of products. As the campaign was set to launch on Valentine’s Day, we seized the opportunity to infuse the sentiment of the day into an unexpected domain. Social media, banner and print ads were created to resemble a tongue in cheek wedding announcement, while the emails and landing page focused more on the technical overview of the product. 

ART DIRECTION, GRAPHIC DESIGN